"New" Ruger Red Label short lived

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allaboutshooting
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"New" Ruger Red Label short lived

Post by allaboutshooting » Fri Feb 27, 2015 8:24 am

Yesterday, Ruger's CEO, Mike Fifer, announced that the Red Label would be dropped from the 2015 catalog. Ruger brought that gun back in 2013 but sales have just not been what they expected and so it will no longer be produced.

It is a beautiful gun and innovative in many ways. Ruger had managed to actually cut costs while keeping the quality very high but apparently that was not enough to interest enough potential customers to purchase one.

That's disappointing news for fans of the gun but may also make it a "collectable" gun in future years.

Thanks,
Clark
"If he's out of range, it just means he has another day and so do you."

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mossyoakpro
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Re: "New" Ruger Red Label short lived

Post by mossyoakpro » Fri Feb 27, 2015 10:51 pm

What a shame...I fear the same is going to happen to their rifles.

I always liked the Red Labels of old. Guess the cheap O/U guns killed them.
Colossians 3:17

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sman
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Re: "New" Ruger Red Label short lived

Post by sman » Sat Feb 28, 2015 10:08 am

mossyoakpro wrote:What a shame...I fear the same is going to happen to their rifles.

I always liked the Red Labels of old. Guess the cheap O/U guns killed them.
Mossberg Silver Editions made O/U a reality for the average Joe. Looks like a high dollar gun. I've shot it. It's not bad, but not high dollar.
What? What?

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Re: "New" Ruger Red Label short lived

Post by ShortSpurs » Sat Feb 28, 2015 11:01 am

I've owned a few Ruger firearms, and it might just be me, but I feel they are a little heavier compared gun to gun with other mfgs. Last fall I swapped shot guns with a friend while pheasant hunting and his Ruger O/U litteraly wore me out at the end of the day.

I was glad to get my old 1962 Browning Lightening Superposed 12 ga. back ... he asked if I wanted to sell it!

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Re: "New" Ruger Red Label short lived

Post by muckalee » Mon May 18, 2015 9:22 pm

They may have not been able to overcome the opinions of the past. Around my neck of the woods ruger red labels were known as good looking guns but problematic with mechanical issues. Problems with firing pins? Or something to that effect.
I don't hunt hard, I hunt FUN!

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